ISE10 - Washing Machine
Longer lifespan for less environmental damage
Coming September 2007 
- AAA rated with a 6kg load capacity
- Simple operation with intuitive controls
- Full 40 ° C cottons wash in 1 hour 15 minutes
- 35 minute quick wash
- Shallow door bowl which opens wide allowing easy access
- Drop down door lowers noise, helps in unloading and looks great
- “Anti-crease” function rotates laundry after program finished to minimise creasing
- “Smart-fill” gauges the size of the wash so only as much water and electricity as needed is used saving time, energy and money
- “Pre soak” function, no more soaking clothes in the sink, ISE does it for you
- Three water safety features including “smart fill”, “water inlet cut off” and “bottom plate”
- Anti-block drain pump and removable panel allow you to clear the pump without the need for an engineer
- Removable drum paddles allowing easy access to remove any foreign objects accidentally placed in the machine
Low cost domestic appliances & high cost parts are shortening the lifespan of appliances to the point where 
they are becoming throw away commodities. This has a catastrophic impact on the environment not only in terms of the consumption of resources but also in emissions produced through packaging, transportation and disposal/recycling of old machines.
ISE is a unique venture to break this cycle by making domestic appliances that last as long as possible. We do this through a combination of build quality and repairability. By only selling via independent dealers who are backed by our no-spares mark-up pledge we can make repair better value for mone y than continually buying and throwing away low cost appliances even when the guarantee runs out.
- Manufactured to exacting standards in Sweden
- Guaranteed for ten years parts & labour
- We believe that ISE-10 is simply the best engineered appliance you can buy
- The unique four shock absorber system is designed for commercial use
- Less plastic, more steel for greater durability
- Each component is tested to last at least 8000 cycles, equivalent to more than 20 years normal use
- Delivered and installed by your local agent that also looks after the appliance in the event of any problem ever arising
- No need to buy extended warranties
- No calling call centres for support
- No mark up on spare parts
- Your local engineer trained to provide high quality sales and after sales support
Great value for money, only one brand comes anywhere close to ISE 10 in build quality, your local agent will be able to supply an ISE 10 cheaper than the equivalent product from that manufacturer
How many conventional appliances would you get through in guarantee period of ten years never mind the average 20 years life of an ISE-10?